Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts

Thursday, February 27, 2014

IBM's Cognitive Computing. Could shake up the food industry!

Steven Johnson, founder of Foodservice Solutions® www.FoodserviceSolutions.us, sent me a note: " Are chains getting out flanked? Are they old or old fashion? Food Truck Is Actually Serving IBM's Insane Computer-Generated Menu Items" , check out the post in eater.com"

So I clicked through and saw some really interesting photos of their Cognitive Cooking Food Truck. They have a group of chefs giving their super-computers food ideas
IBM says that chefs can work with 3 or 4 ingredients at a time... but beyond that, are brains are not wired for that level of complexity.


So the IBM Cognitive Computer takes a starter ingredient from a chef, with some additional parameters and then crunches hundreds of ingredient combos in seconds. But "mixing things up" so to speak so quickly, the chefs come up with really interesting recipes.

According to eater.com "chefs have already made include Creole shrimp-lamb dumpling, Baltic apple pie, and Turkish bruschetta. The cognitive computer is different from a regular search engine in that it eschews existing recipes, instead instructing the chefs to combine wildly different ingredients and flavors into the same, never-made-before dishes. "

IBM Cognitive Cooking Video


Meet the ICE Chefs Working on Cognitive Created Foods

Thursday, December 5, 2013

Mobile Trends and Must-Have Products Black Friday and Cyber Monday 2013

TheFind Announces Mobile Trends Holiday 2013


Mobile Search Trends on TheFind Black Friday and Cyber Monday.


TheFind, the largest personalized shopping platform in North America, today announced its top searched products from Black Friday and Cyber Monday

Here are the top searches and product categories trending this holiday season.


  1. Toys - Rainbow Loom DIY bracelet makers and Furby Booms as top searched toys
  2. Accessories - Pandora Charms and Michael Kors watches were the must-have items in women's accessories. 
  3. Home Appliance - Keurig Vue Single Serve Coffeemaker and the classic KitchenAid Artisan mixer. 
  4. Consumer Electronics - Apple's iPad Mini , Kindle Fire HD and Beats headphones. 
  5. Fitness - Wearable fitness accessory Fitbit® Force which was searched nearly the same number of times as longstanding fan-favorite, Nike+ FuelBand.
From Thanksgiving through Cyber Monday, TheFind witnessed a 40% increase in mobile downloads which led to an increase of over 35% in overall mobile traffic compared to last year. 

"Shoppers want the type of comprehensive results we are delivering and have become increasingly comfortable in leveraging TheFind regardless of platform," says Ramneek Bhasin, GM of Mobile at TheFind. "Mobile data at TheFind shows that users are getting more comfortable with search and more importantly, transactions on their mobile devices. Users are taking advantage of our price compare feature to get the best deals available with retailer's price match policies."

Wednesday, December 4, 2013

Your Food Website Recipe Ingredients - Who, What, When, Where, Why

A Step by Step on Getting an Accurate Website Quote Part 2

Cheryl Smithem founder of Charleston Public Relations and Design has tips for you before
you spend money.
In Part 2 of Your Food Website Recipe, Add these Ingredients, the Who, What, When, Where, Why

Cheryl outlines The all import Five W's:

  • Who? Are your website visitors? Who are your customers?
  • What? Will they do when they reach your site?
  • When? Will they seek information, services or products that lead them to your site?
  • Where? Will you promote your website?
  • Why? Are you creating a website? Why are your visitors here? Why will they trust you? Why will they buy from you.
  •  

Your Website is an Important Component in the Path to Purchase

A website is a critical component in your customers Path to Purchase. Never heard of the Path to Purchase? Well click on the Path to Purchase Slide Presentation to see how critical it is in your website which directly affects What You Need to Prepare to For Developing a Website.

Tuesday, November 26, 2013

Are you a food entrepreneur? Don’t spend money on a web site design!



At least until you read this step by step on getting an accurate website quote.


So you’ve been tasked with getting a website quote for your company.  Where do you begin? Cheryl Smithem founder of Charleston Public Relations and Design has tips for you before you spend money.

A website is a critical component in your customers Path to Purchase. Never heard of the Path to Purchase? Well click on the Path to Purchase Slide Presentation to see how critical it is in your website which directly affects What You Need to Prepare to For Developing a Website.

Article Topics You Need to Know

Cheryl outlines important topics in What You Need to Prepare to For Developing a Website, such as:  

Know your requirements

Create a planning document

Getting started

Ecommerce considerations



The all import Five W’s:

  • Who?  Are your website visitors? Who are your customers?
  • What? Will they do when they reach your site?
  • When? Will they seek information, services or products that lead them to your site?
  • Where? Will you promote your website?
  • Why? Are you creating a website? Why are your visitors here? Why will they trust you? Why will they buy from you?

A Recipe for Food Entrepreneurs - Tips for a Successful 2014 Online Strategy



Are You Stuck in the Kitchen?


Are you a food entrepreneur with a small food business? Get out of the kitchen and create a recipe for a 2014 Online Strategy!


successful-2014-online-strategy
Do You Have an Online Strategy?





These Foodpreneur Clients Are Not Stuck in the Kitchen

 

Wine Duets

https://www.facebook.com/photo.php?fbid=541248469302464&set=a.444687278958584.1073741830.422133017880677&type=1

 

 Fun to Eat Fruit

https://www.facebook.com/photo.php?fbid=10151801916790967&set=a.270435970966.145600.32284615966&type=1&theater



Greens

https://www.facebook.com/photo.php?fbid=381104125354822&set=a.300063256792243.1073741826.268052296660006&type=1&theater

Tuesday, November 5, 2013

Broccoli’s Extreme Makeover Created by Victors & Spoils Aimed at Refreshing Broccoli

Broccoli’s Extreme Makeover Created by Victors & Spoils Aimed at Refreshing Broccoli

Can anyone position broccoli as fun and trendy? You bet! Visit the Broccoli vs Kale Website    a fictitious campaign created to show how the marketing techniques used in sophisitcated consumer foods marekting could be applied to a commodity and worse... broccoli!

Want to learn about really creative brand positioning? Download the Broccoli vs. Kale Slide Deck they created. See if you can borrow some of their great ideas and apply it to your small or artisan food brand.

However that means you have to Get Out of the Kitchen!






Sunday, November 3, 2013

Fan Machine Facebook Application Product Co-Creation and Crowdsourcing

Fan Machine is a proprietary Facebook application developed by Victors & Spoils that allows any brand's fans to submit ideas against various briefs that the brand puts forth - right on that brand's Facebook fan page.

What is Crowdsourcing and Co-Creation? Read more...

Click Image for More Foodpreneur Pinterest photos

The Foodpreneur Pinterest Page for Food Entrepreneurs

Thursday, September 26, 2013

Trends In The Snack Food Markets: 83% of Consumers Seek Party Snack Recipes Online

Trends In The Snack Food Markets: 83% of Consumers Seek Party Snack Recipes Online

Want some fun facts on Snacking Behavior?

Americans have some odd snacking habits. In fact, 17% of people admit to eating party snacks in the bathroom - either on the toilet or shower! Yikes
 


Katie Petrillo of Punchbowl.com wrote Party Snacks Purchases Influenced by Party Planners. with interesting facts like 40% of hosts look to social media for ideas on what to serve at their parties and snack foods.

Hmmmm.... think they might be doing this on their smartphones while in the store?

Tuesday, September 3, 2013

You Are What You Eat? More like you are what you search for according to the Ziplist Research



Ziplist State Of The Kitchen Report – Data Mining Reveals Consumer Shopping Behavior. You are What you Search For!

Consumers are downloading more healthy for you recipes ans Salmon is is most popular
What if you could take a sneak peek into your neighbor’s fridge? Do they really eat as healthy as they preach? Is it filled with junk food and frozen pre-made meals rather than those artisanal organic recipes they are always bragging about?
Emerging food trends are revealed with big data… from digital recipe sites like ZipList.  How? By monitoring what recipes consumers download and the recipe ingredients they link to their digital shopping list.

Ziplist partnered with KSC Kreate to develop their State of the Kitchen Report.  

Why should you care about Digital, Smartphones and Big Data?

You have to get on the consumers digital shopping list
Well the study finds one in three grocery shoppers use mobile devices while in store. The new study also finds 52 percent of shoppers have visited a grocery store’s web or mobile site; most popular destination is ‘recipe and meals’ section. Can you see the influencers hear? Can you see it takes more than great tasting food to be successful in the new normal of retail grocery shopping?
Bloggers can help your brand raise awareness and drive sales

Part 1 of my article, I show you how ZipList used data mining of 4 million users to reveals consumer shopping behavior. They also take advantage of specialty food bloggers and as you can see from the "Blog Partner Types" graphic, 25% of food bloggers are focused on healthy living.


Wednesday, August 14, 2013

Can You Tweet Your Way To More Supermarket Sales? Twitter and Datalogix Say Yes.



E-commerce gets the “”buzz” but the US Dept of Commerce says 94% of retail sales still happen at the store.

Twitter figured out how to link a brands promoted tweets or their organic tweets to the brand’s sales in the grocery store. What they found was tweets, either promoted or organic drove incremental sales at the grocery shelf.

The Results from Datalogix

Users who “engaged” with a promoted tweet purchased more, lifting sales at the grocery shelf 12%.

Users exposed to organic tweets also bought more, lifting sales at the grocery shelf  8% AND users who saw 5 or more tweets showed a sales lift 3 times greater!

Users who “engaged” with a promoted tweet purchased more, lifting sales 12%.
 
 




What Does This Mean for Your Food Brand?

The bottom line… consumer brands who build their follower base and tweet regularly can affect their sales at the grocery store. So why aren’t you developing your own Twitter digital marketing campaign? Maybe you are stuck in the kitchen?

Thursday, May 30, 2013

Creative use of infographics and videos, visual marketing, from the Bordeaux Wine Council on Food and Wine Pairing Tips



There is a Bordeaux white wine for every occasion.. but Bordeaux… sounds stuffy and “un-cool”?


So to break the Chardonnay habit with the wine consumer, the Bordeaux Wine Council has created a series of infographics and videos that makes it easy for the consumer to be expert at food and wine pairings.

So let's read about the Bordeaux Wine Council's Visual Marketing Campaign... a campaign that you can borrow from to create your own


There is a Bordeaux white wine for every occasion, and to better demonstrate it the Bordeaux Wine Council wine maker has created a series of infographics that makes it easy for the consumer to be expert at food and wine pairing in a visual way.
Bordeaux Wine Council on Food and Wine Pairing Tips

There is a Bordeaux white wine for every occasion, and to better demonstrate it the Bordeaux Wine Council has created a series of infographics that breaks down the rich and creamy Bordeaux’s from light & fruity,
Bordeaux Wine Council on Your Bordeaux Style