Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Marketing Plan Summary Building Blocks

Don't do a business plan first!

Start with your marketing plan for it is the foundation of all business strategies. Why? Businesses are developed to "go to market" with a product or service, so shouldn't this be the place to start?

Here I outline the basic steps you need to take to creating a winning marketing plan. Although there are numerous teps, some will require very little time and a few much more than that. A good plan is NOT complicated and the extent to which your Objective is clear and concise drives the effectiveness of the plan.

Feel free to contact us with any questions.

Marketing Plan Summary Building Blocks