Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Kitchen To Cash Workshops

Learn winning strategies from leading experts on how to be an entrepreneur in the dynamic Food and Beverage business. 



Foodpreneurs… do you have a great idea for a food product? Considering starting a food business? Know how to get your product out of the kitchen? Having a tough time pitching the retail buyer and getting that shelf space? Not sure how to design a winning package to get on the customers plate? You need tips and techniques from leading food industry experts who know how to get from kitchen to cash!

If you are a food entrepreneur who wants to turn your ideas and products into cash…quickly and successfully, this workshop is for you!  

The Program
Our workshop will cover the 4 steps in starting a food business and new product launch:
  • Getting out of the Kitchen – the retail landscape, packaging, FDA regulations, food manufacturing, pricing your products, food and beverage terminology. 
  • Getting into Business – vision, structure, business development, financial management, operations, human resources, community/family/self.  Whew.  There’s more to business than you think. Get started on the right foot.
  • Getting on the Shelf – new product launch steps, retail ready formats, identifying the right retailers, pitching the retail buyer.
  • Getting on the Consumers Plate (Cash!) – your message, product positioning for success, advertising & PR, social media tactics for food, start small and build approach