Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Monday, December 30, 2013

A Client Case Study - What Do I Do First When Starting a Food Business

Let me tell you that the beginning phase of starting any business is overwhelming. Typically ever Foodpreneur client tells me at our first meeting "I don't know what to do first when starting a food business".

Moustokouloura - traditional soft Greek CookiesI have a new food client who wants to create a food business selling authentic Greek cookies called moustokouloura... they are dairy free and low in calories. I told him that you will feel overwhelmed! It is my job to lay out the path and next steps for you so you feel as if you have a plan and can get it accomplished.

There is much to learn and you can do it! So in  What Do I Do First When Starting a Food Business I take you through a client meeting where I discuss these next steps:

Critical Questions to Ask Before Spending Money 
Research by Driving Around
Where Do You Belong in the Store?
Who's Your Competition?
Starting With One Product Results in Food Fatigue
Understanding the Billboard Effect of Packaging

Retail packaging and shelf presence - Understanding the Billboard Effect of Packaging
The Billboard Effect, Packaging Design: Successful Product Branding From Concept to Shelf

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