Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Friday, February 1, 2013

How to Create Innovative Shipper Promotional Displays

The "other" half of The Foodpreneur Esther Psarakis, also founder of Taste of Crete, was at the ShopRite Grocery Shipper Show at Raritan Center in New Jersey. This was the first time I heard of a retail supermarket having a show where brands showed off their Shipper-Type Promotional Displays,

So I wrote a detailed blog post on How to Plan Innovative and Effective Supermarket Trade Promotions on About.com.

If you have any great pictures of your In-Store displays, send them to me and I will publish them here.
 

In Store Shipper Displays

Chubby Kids Beverages


Pretzel Crisp Superbowl Display

Pretzel Crisp Superbowl Display

Pretzel Crisp Superbowl Display

Pretzel Crisp Superbowl Display




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