Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Wednesday, January 9, 2013

The Whole Foods Cookie Bar?

Get Your Cookies with Your Salad?

We are all familiar with the salad bar at our favorite supermarket. I visit the Whole Foods salad bar several times a week when I am time starved…. Jargon for being really busy. Salad bars are a great example of Visual Merchandising and Food Personalization.  We eat with our “eyes” and we love to customize what we eat. Pretzel Crisps brand does a great job with Innovative and Effective Visual Merchandising coupled with Promotions.

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