Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Saturday, December 22, 2012

Woman Entrepreneur Food Product Launch - Going Gangbusters!

My client, Momma Lena's Eggnog Poundcake launched Thanksgiving week and consumers are coming back for more. 

It is exciting to see a client take the knowledge they have gained from our work together and see the early signs of success. 

Live Tweets from Momma Lenas

Watch Your Costs from the Start

Success in the food business is more than great taste. Most recently Deborah and I spent time on her bill of materials to insure she understood her costs to know what her suggested retail price should be. I know most of you don't like the numbers and many clients don't see the value in generating early financial information on their product.

Your Need a Bill of Materials

A bill of materials is not a recipe. It is a spreadsheet that captures what you are using in each batch of your product. It uses measures of weight, either grams, ounces or pounds... no cups, teaspoons or pinches!

The bill of materials and accurately forecasting your retail price, the margin of the retailer, the margin of the distributor, maybe the cost of your broker... yikes!  Sounds complex but it is not AND so important to insure you have some profit left over after everyone else takes theirs!

The Journey of Momma Lena's

The FoodPreneur and Momma Lena's on the Radio

Pound Cake Product Launch Week 1

1 comment:

  1. Great interview and delicious product! I have enjoyed it myself...Keep up the good work!