Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Wednesday, December 12, 2012

Dunkin Donuts Really Knows How to Use Twitter to Sell...

Dunkin Donuts is the Expert at Engaging Brand Fans through Twitter Sweeps

Gamification is a great way to support you small food brand and follow Dunkin Donuts for inspiration.

12-12-12 is the last repeating number of the century...  so how do you celebrate this truly once in a lifetime event? With donuts?

 Dunkin' Donuts has a social promotion, a one-day 12.12.12 Twitter Sweepstakes that 12 lucky brand fans will win one of 12 $100 Dunkin' Donuts mGifts.Their tweeps can tweet @DunkinDonuts to answer the question, "with whom would you like to share a dozen donuts?" and must include the hashtag #DDozen. 

Dunkin Donuts will randomly select one winner per hour until 6 p.m. ET (12 winners total) to receive a $100 mGift to help keep them running with Dunkin' Donuts coffee, donuts and snacks through the holiday season and into the New Year.

A Creative Sales Promotion based on 12/12/12


The First 12-12-12 Winner

One example of a Dunkin donuts Brand Fan

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