Dunkin Donuts is the Expert at Engaging Brand Fans through Twitter Sweeps
Gamification is a great way to support you small food brand and follow Dunkin Donuts for inspiration.12-12-12 is the last repeating number of the century... so how do you celebrate this truly once in a lifetime event? With donuts?
Dunkin' Donuts has a social promotion, a one-day 12.12.12 Twitter Sweepstakes that 12 lucky brand fans will win one of 12 $100 Dunkin' Donuts mGifts.Their tweeps can tweet @DunkinDonuts to answer the question, "with whom would you like to share a dozen donuts?" and must include the hashtag #DDozen.
Dunkin Donuts will randomly select one winner per hour until 6 p.m. ET (12 winners total) to receive a $100 mGift to help keep them running with Dunkin' Donuts coffee, donuts and snacks through the holiday season and into the New Year.
A Creative Sales Promotion based on 12/12/12
Congrats 2 our 1st 12-12-12 #DDozen winner @101010marathon, who’d share a dozen donuts w/ her students! Pls DM ur email for ur $100 mGift!
— Dunkin' Donuts (@DunkinDonuts) December 12, 2012
The First 12-12-12 Winner
@dunkindonuts I'd share with my students! #DDozen
— Tracy Y-Rock(@101010marathon) December 12, 2012
One example of a Dunkin donuts Brand Fan
@dunkindonuts I would share my 12-12-12 #DDozen with my office, new here and what better way to make a good impression than bringing in #DD!
— Mark godsey (@Mgodsey2011) December 12, 2012