Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Friday, December 14, 2012

Walmart and Kroger vie to Buy Twinkies Brand

Walmart May Buy Twinkies? And Kroger is interested as well.

With 500 Million sold each year, no need to determine if the market is there so it is a question of "is there a fit" for a retailer to buy the brand?
Twinkies - AP Newswire

Twinkies infographic

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