Read my blog post on About.com on the Barilla New Product Launch of Microwaveabe Meals.
Barilla strove to be different in a crowded field of prepared foods. So they did their homework and saw a convergence of trends:
- The increasing numbers of time starved consumers
- Consumer need for quick convenient meal solutions that can “travel” well
- The desire for quality and nutrition
So who is more influential... an advertisement for Barilla or a happy Mommy Blogger spreading the word?
Mommy Blogggers are Your Most Credible Sources
Barilla Microwaveable MealsShelf Stable meals instead of Frozen... way more convenient... just perfect for bring to work in a briefcase or even a large purse.
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