Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Sunday, December 16, 2012

Mommy Bloggers Word of Mouth Helped Barilla New Product Launch of Microwaveable Meals


Read my blog post on About.com on the Barilla New Product Launch of Microwaveabe Meals.


Barilla strove to be different in a crowded field of prepared foods. So they did their homework and saw a convergence of trends:

  • The increasing numbers of time starved consumers
  • Consumer need for quick convenient meal solutions that can “travel” well
  • The desire for quality and nutrition 
The Product Launch used Mommy Bloggers and companies like fitfluential ambassadors programto get social influencers to blog about how great the product is and to get their fans to tell their friends... word of mouth supercharged.

So who is more influential... an advertisement for Barilla or a happy Mommy Blogger spreading the word?



Mommy Blogggers are Your Most Credible Sources


The Barilla Microwaveable Meals new product launch used Social Media and Mommy Bloggers like tinareale of Best Body Fitness to spread the word for an innovative line of shelf stable ready-meals.



Barilla Microwaveable Meals

Shelf Stable meals instead of Frozen... way more convenient... just perfect for bring to work in a briefcase or even a large purse.

Click for a larger image
The Barilla Microwaveable Meals new product launch used Social Media and Mommy Bloggers like tinareale of Best Body Fitness to spread the word for an innovative line of shelf stable ready-meals.

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