Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Sunday, December 9, 2012

How are Companies Using Social Media to Influence Millenials Grocery Purchases

How are companies using social media? launched the mygrubfindr app on Facebook to influence millenials grocery path to purchase. 

Understanding How Millennial’s Eat and Shop

Millenials think about food and shopping much differently from other generations.  The Symphony IRI Infographic here clearly points to how they index multiple over other generations on the use of digital technology for grocery shopping.

The mygrubfindr app on Facebook taps into Millenials need for social shopping on Facebook. Read How Are Companies Using Social Media to influence millenial grocery shopping behavior

Millenial Grocery Shopping Behavior Infographic 


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