How are companies using social media? MyGroceryDeals.com launched the mygrubfindr app on Facebook to influence millenials grocery path to purchase.
Understanding How Millennial’s Eat and Shop
Millenials think about food and shopping much differently from other generations. The Symphony IRI Infographic here clearly points to how they index multiple over other generations on the use of digital technology for grocery shopping.
The mygrubfindr app on Facebook taps into Millenials need for social shopping on Facebook. Read How Are Companies Using Social Media to influence millenial grocery shopping behavior