Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Saturday, December 1, 2012

Savvy Penny Digital In-Store Coupons Expand to D'Agostinos Supermarkets


Savvy Penny Digital In-Store Coupons Expand to D'Agostinos Supermarkets

The Consumer Path to Purchase

Follow the digital path to purchase here illustrated by these photos.

You register at the kiosk which is placed in the front of the store

Go Shopping! There are in-aisle touchscreens that present relevant deals to what is in the aisle. Select the deal that the screen communicates with your phone to add the deal to your purchase.

When you checkout, the Savvy Penny screen communicates with your phone and adds up all the deals which show up on your receipt and save you money. No paper coupon hassle!

Do They Use Analytic Tracking on Your Purchases?

They must since they say "we will be selling branded advertising tied to the consumers past purchases and the aisle they are in at the supermarket

So is the coupon dead and will the shelf talker be relagated to the museum? Yep!

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