Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Sunday, November 25, 2012

Mobile Commerce and Smartphones in Particular Drive Holiday Retail Sales

Catalina Marketing
Mobile Commerce analysis is flooding into The FoodPreneur. OK so it is not about food in particular, BUT, do you think grocery shoppers will continue to stick with their ancient paper lists when the rest of the retail community is enabling easier shopping and pushing targeted deals to your smartphone? 

Trends are pointing to Consumers are connected Whether Shopping at Retail or Dining at iPad enabled Fast Casual restaurants.

I wrote Mobile Commerce trends drives Black Friday and Thanksgiving Sales with information garnered from IBM and BrandingBrands to illustrate:

IBM Reports Early Promotions Drive Online Sales for thanksgiving fuels black friday retail surge:
  • Smartphones alone generated 60% of Black Friday and Thanksgiving traffic.
  • Omnichannel shoopers are Multiscreen Shopping
The Branding Brand Mobile Commerce Index state that over 20% of e-commerce came from smartphones.

IBM Smarter Commerce Black Friday Infographic

Smartphones accounted for 60% of Black Friday 2012 Mobile Traffic
IBM Smarter Commerce Mobile Commerce Black Friday 2012

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