Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Sunday, November 4, 2012 - More than online coupons for groceries

 Consumer Path to Purchase Affected by OnLine Deals


There are thousands of sites providing online coupons for groceries, yet our path to purchase is influenced by the recipes we use to create meals, health and wellness issues and even food allergies. matches local deals from supermarkets to your shopping list as you create it. They are getting into your path to purchase allowing brands to influence your shopping behavior.

Read my article featuring John Scott, Co-Founder and Executive Vice-President on how MyGrocerDeals works and how it can work for local food brands and retailers.


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