Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Sunday, October 28, 2012

How to Use QR coes on Food Packaging

I wrote How to Use Digital Technology on Food Packaging because upwards of 85% of purchase decisions are made in the store, which is also called the First Moment of Truth.

Why not Connect with Consumer's and their Smartphone at point of sale where you can have the most influence. Printing the QR code on your label is easy. The development of your Digital Marketing Strategy is where the work begins and where you will be converting supermarket browsers into your customers.

If you see great examples of QR codes on packaging, send them to me so I can publish them here on The FoodPreneur.

Examples of QR Codes on Food Packaging

San Pellegrino uses QR Codes on Packaging
San Pelegrino Using QR Codes
Scanlife Scanner App

Heinze uses QR Codes on their plant bottles
Heinz Plant Bottle with QR Code

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