Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Tuesday, October 16, 2012

Home Meal Replacement vs. Takeout. Who Wins? The OmniChannel Consumer

From Domenick Celentano, your Guide to Food & Beverage
OmniChannel consumer shops for fresh food at Walgreens.
OmniChannel... the new buzz word in consumer products. It means clearly defined channels for where products are sold are beyond blurring.

Mobile technology allows consumers to find what they want, when they want and where they want.

IS WaWa a C Store or a QSR? Is Wegmans one big supermarket or 2 stores, with their Market Cafe being the go to place for your meal solutions.

Walgreens is a drug chain and.... wait a minute! Walgreens is rolling out fresh prepared meals and you can even pick up a prescription and sushi!

That is omnichannel and the article from Steve Johnson, Grocerant Guru, The New Omni Channel Consumer Changing Food is a must read to see what the future looks like for food.

Oh and did I mention shopping walls and virtual stores?

Walgreens Fresh Food in San Francisco. Is it a Drug Chain, C-Store or QSR?


The New Omni Channel Consumer Changing Food
Channels of distribution used to be really simple. You bought food in a supermarket or neighborhood grocery store.

Now you can get great meals at Whole Foods, WaWa, and now even at Walgreens! Restaurants need to figure out how to compete with the new customer who wants to buy food where they want, when they want and how they want. And don't think for a moment that mobile has no role to play here....

Tell a Story to Build Your Brand
Everybody loves a good story: stories are a critical component in content marketing. Children clamor for them and gossipy folks thrive on them.

If you are on Facebook, it is all about stories... they even call their new ads, Sponsored Stories.

Cheryl Smithem gives us 5 Ways to Create a Back Story to Build your Brand and Engage you customers.

Food Beverage Needs an Intern to Work on Content
Are you a communications major or a marketing major looking for an exciting unpaid internship? If so I would like to hear from you. This is a great learning experience... Read more

Food Entrepreneur Points of Failure
The food entrepreneur path is always Getting out of the Kitchen, Getting on the Shelf and Getting on the Consumers Plate.

I wrote an article on Why Food Entrepreneurs Fail which... Read more
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