Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Tuesday, October 16, 2012

Dunkin’ Donuts Launches “UpgraDDe Your Sandwich” Twitter Sweeps



Want to learn how to use Twitter for your Food Brand?

Follow Dunkin Donuts on Twitter. Their most recent promotion to their brand fans is their UpgraDDde Your Sandwich Twitter Sweepstakes. Through through Friday, October 19, followers of Dunkin’ Donuts (@DunkinDonuts) on Twitter can tweet a photo of their lonely lunchmeat, weary wraps and soggy sandwiches with the hashtag #UpgraDDe. They get a chance to win a $50 Dunkin’ Donuts Card.

If you are interested click the Official Rules page.

Check out the lonely sandwich tweet here… pretty lonely don’t you think?

Can you tell me how you would create a Twitter Sweeps for your food brand?

A Great Example of Twitter as a Promotional Vehicle





Social Media is launching Dunkin’ Donuts Bakery Sandwiches

If customers are busy, then Twitter helps get to people on the go and get them thinking more than just donuts.

Dunkin Donuts Bakery Sandwiches
Ham & Cheese; Turkey, Cheddar & Bacon

Chicken Salad and Tuna Salad, and Texas Toast Grilled Cheese

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