You have heard the terms brand positioning but do you now how to create an effective brand positioning? Let me take the complexity out of this and offer you a 5 step process to create a positioning statement to improve your food business marketing strategies.
Clients are amazed at the before and after using the 5 Step Positioning Statement and have gone forward with greater success at new product launch and successfully pitching the retail buyer.
Positioning statements are a way to concisely communicate to web designers, people designing your packaging, your advertising and anyone developing a new product launch plan, what they need to do. Without this, they are flying blind and on your dime! The format is 5 easy to follow steps.
Step 1 - To [the target customer with a problem or need],
Step 2 - [your brand] is the [frame of reference],
Step 3 - -that is the [benefit oriented point of difference]
Step 4 - evidenced by [product features]
Step 5 - The Reason to buy [your brand] is [what?]
This is the construct show let me show you how to do this for a web site in 5 Step Product Positioning.
Read more on http://foodbeverage.about.com/
The FoodPreneur
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Food Entrepreneurship Tips
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An understanding of customer behaviour in store, often gleaned only through trial and error and observation can be used as a positive sales tool. Rationalising consumer psychology in what drives a purchase has led to the formulation of protocol in determining how best to set out a store, appropriate and effective product placement, and establishing an atmosphere of subliminal messages geared towards improving sales.
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