Gluten Free Foods attracting Venture Capital. Premium Vodkas are Hot. Vitamin Supplements appealing to narrower and more profitable Customer Segments.

Gluten Free Foods  attracting Venture Capital. Premium Vodkas are Hot. Vitamin Supplements appealing to narrower and more profitable Customer Segments.

Gluten Free Continues to be Hot - Gluten free brand are attracting investment capital, a sure sign that the projected growth rates in the Gluten Free category of $5 Billion in 2015 are conservative at best. Beanitos brand bean chips announced a substantial investment by 2x Consumer Products Growth Partners (2x Partners). Beanitos bean chips are made from whole pinto and black beans ... and a 1.25 oz. bag packs a whopping 6 grams of protein and 6 grams of fiber.

Vitamin Shoppe New Product Launch - Who needs ANOTHER vitamin supplement? Well if you look at the market broadly, you might think all customers who take nutrition supplements are the same and why compete with a thousand other non-differentiated nutrition supplements Great brands listen to what their customers want and Vitamin Shoppe Read more... 

Premium Upscale Vodkas - New Product Launches in vodka pay great attention to brand and product positioning and VIVID Vodka is a good example of unique positioning with their claim of "...a personality that is hip, provocative, and playful with a pure taste that comes from being filtered through 12,000 pounds of virgin coconut husks". That certainly would make most premium vodka buyers stop and explore the product further. Their support of PINKTOBER is another example of cause-related marketing in the food & beverage sector.

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Tips for helping the entrepreneur with new product launch and ideas in how to start a food business.