Food Entrepreneurs Work To Get Their Products In New Jersey Stores.
What a great Article featureing Taste of Crete and The FoodPreneur in New Jersey Monthly Magazine. Wow! I think this is a lesson learned in the value of Public Relations and Social Media.
Read the entire article online at http://njmonthly.com/articles/restaurants/shelf-life.html
or clicking on the image below.
Esther and I worked together for a long time before coming up with The FoodPreneur Foodpreneur, a series of workshops to help specialty-food wannabes bridge the gap from idea to reality.
From the article:
“My family started as a retail Italian deli in Newark in 1948,” says Celentano. “As far as becoming a food brand, there really was no path to follow then. Lots of people get into food because it’s easy to prototype if you have a kitchen, which wouldn’t be the case if, say, you were trying to make a new cell phone. But knowledge is absolutely critical to being successful. It is way too easy to get passionate about food, and people begin to anthropomorphize their food as themselves, which gets in the way of making practical decisions. No one wants to deal with an entrepreneur who’s not passionate, but it has to be able to convert practically.”
Let us know your story here on our blog.
All the best!
Dom Celentano
The FoodPreneur
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