Creating businesses and launching food brands along the path from the test kitchen to the shelf to the consumer’s plate

Sunday, May 19, 2013

Fund Your Food Business with Crowdfunding

From Domenick Celentano, your Guide to Food & Beverage
By now you know I a big proponent of crowdfunding for startup and early stage food businesses.

Crowdfunding' sweet spot in somewhere between "pre-revenue" and $Million in revenue. These are potentially great businesses BUT just not fundable.

Why Crowdfunding? Well read the article on Leilani & Kalani Gelato.

Are you interested in exploring crowdfunding to grow your business. Send me an email to let me know your plans.

Hawaiin Gelato Startup Seeks Crowdfunding
I am advising most of my food entrepreneur clients to consider crowdfunding to fund their small food businesses. Why? Well as an angel investor friend of mine told me "I need to make 10 times my investment in 3 years... so there are many great businesses that are not fundable because of this".

So as part of the ProHatch Experts group I am pleased to showcase their first food business on the ProHatch Crowdfunding Platform. Read more

Proatch Launches 5 Crowdfunders
ProHatch has launched 5 new startups using their unique phase to raise platform. In my opinion, Phase to Raise is superior to other crowdfunding platforms.

Most entrepreneurs don't need and should not get the full amount of funding they desire since most business plans or business models change as the business evolves. I gave a talk on ProHatch TV for their Session II Crowdfunding Incubator,Crowdfunding is a Business...

A New Food Trend - Urban Poultry Farming
Jim Matorin posted the Chik Boutique which I thought... why? Jim blogs about the marketing in consumer products and not clothing stores.

Writing daily sometimes makes me feel I am on... Read more

William Greenberg Bakery and Visual Marketing
Visual Marketing is becoming increasingly important as Google and Facebook tweek their algorithms to favor visual content over text... and note the new Twitter brand pages with their large graphic... Read more

Wednesday, May 15, 2013

Forget the SBA Loans and Private Investors... Consider a crowdfunding campaign since that is where your customers are!

At The Foodpreneur, we tell our clients to stay away from greedy banks, angel investors who are only looking for hi-tech deals and SBA loans with their egregious personal guarantees! That is why we like crowdfunding and Leilani & Kalani’s is one example of a food brand launching via crowdfunding.

The are based in Hawaii and have just launched a crowdfunding campaign to launch their business... read ProHatch Launches Leilani & Kalani Crowdfunding Campaign.

So don't feel bad by pitching to an Angel Investor or sitting with a banker... neither really knows your business! The Foodpreneur works with you to develop a successful crowdfunding campaign to raise capital to grow your business. Are you starting a small food business?


Thursday, May 9, 2013

Visual Marketing at Greenbergs Bakery and Foodpreneur Clients




Visual Marketing is becoming increasingly important as Google and Facebook tweek their algorithms to favor visual content over text… read more on Food and Beverage About.com...

Several Foodpreneur clients, World Empanadas and Wine Duets are doing a great job of marketing their brands visually, both on Facebook, YouTube, Website and Pinterest.

Wine Duets

World Empanadas



Schnecken, William Greenberg’s special




Bundt Cakes, a mini-dessert



Friday, May 3, 2013

A New Food Trend - Urban Poultry Farming

Urban Poultry Farming... well sometimes we need to cover the light and humorous. Is this a new food trend? Hmmmm....


Urban Poultry Farming Supplies



Urban Poultry Attire